Personal Branding starts with YOU.

Forget about the experts, you are the only person in the world that knows YOU better than anyone else. If you don’t know yourself, lock yourself in a room or go to the otherside of the world, whatever it takes! Figure out who you REALLY are. Only then can you start your journey on personal branding (which is pretty much your legacy).

Personal Branding is not something to be taken lightly. Whatever you write on the internet will stay there forever! So make sure you write in a way that will add to your credibility.

If you dont know who you are, how can you show people who you are? If you don’t know what you like, how can others connect with you. Don’t try and fake things, you will only end up doing what you love anyway, eventually. It usually takes 40 years for people to figure out that they haven’t followed their passion and dreams, this is why they hit midlife crisis! They rethink their life, and ask themselves, what have I accomplished so far?

Think very carefully, WHAT DO YOU WANT? WHAT DO YOU LIKE?

Established professionals have a massive advantage. They no longer need to search for this kind of thing. They know what they want and who they are (mostly), and can build their personal brand immediately (which everyone does anyway on Linkdin, Facebook, etc). However, Linkdin owns all your contacts and content, besides there is no significance to having a linkdin account anyway. Everyone’s in the same boat. I truly believe you have to own your own website, with your own content, with your own contacts and your own brand. No one can take this away from you!

Dian Joubert